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Case Studies  —  Strategic Communications  —  Est. 2014

Approved engagements. Audit-ready outcomes.

Every program on this page is a vetted, documented engagement — not a marketing reel. Three numbers frame what we publish and what we will defend in front of your CEO and board:

  • 94% placement rate in tier-1 business and technology media since 2021.
  • 3.4× average share-of-voice lift within 180 days, benchmarked against four publishers.
  • 11 days median time-to-first tier-1 placement from kickoff.
Book a Strategy Call See the Methodology →

01 — Practice Groups

Four verticals. Dedicated analysts on retainer in each.

Select the category closest to your business. Each panel below is a single representative, anonymized engagement with one measurable result. Full engagements follow in the Engagement Index.

I AI · SaaS

Category narrative rebuild for a mid-market AI infrastructure vendor

9 tier-1 placements in 60 days

Across The Information, TechCrunch, Wired, and Bloomberg. Program led by two former WSJ staff.

Read the engagement →
II Climate Tech

Narrative positioning for a Series C grid-optimization platform

3.1× SOV lift, 180-day window

Measured against a four-publisher benchmark; analyst briefings booked with four tier-1 research firms.

Read the engagement →
III Fintech

Analyst relations program for a B2B payments infrastructure company

11 days, kickoff to first tier-1 placement

Below the 30-day median for category. Included proactive regulatory-narrative drafting.

Read the engagement →
IV DefTech · Regulated

Crisis readiness and message architecture for a regulated-data vendor

100% executive approval rate on crisis playbooks

Cleared through legal, comms, and the CEO office; deployed across 14 markets without revision.

Read the engagement →

02 — Engagement Index

Six representative programs, laid out for skeptical review.

Each entry below names the challenge, the play, and a quantified result. Client names are withheld by request; full case documentation is available under NDA on the strategy call.

Narrative Strategy · AI/SaaS

Repositioning a category-creator AI infrastructure company from feature-led to category-led coverage.

Challenge
A Series C AI infrastructure vendor was being briefed against competitors on features, not category architecture. Inbound analyst requests stalled.
Play
Narrative Atlas™ diagnostic, three-stage narrative build, 14 analyst briefings, proactive tier-1 embargo.
Result
9 tier-1 placements in 60 days and a shift from feature to category in 78% of post-coverage headlines.

Analyst Relations · Fintech

Building an analyst relations function from zero for a B2B payments infrastructure company.

Challenge
No AR calendar, no briefing cadence, zero placement in Forrester or Gartner shortlists at the start of engagement.
Play
Top-down AR strategy, KPI rebuild, 11 analyst briefings across tier-1 firms in the first 90 days.
Result
11 days, kickoff to first tier-1 placement — below the 30-day category median — and inclusion in two 2024 shortlists.

Media Relations · Climate Tech

Share-of-voice lift for a Series C grid-optimization platform against two better-funded incumbents.

Challenge
Outspent 4:1 by incumbents in earned media; coverage clustered in niche trade press, not business tier-1.
Play
Counter-narrative build, exclusive-led media engineering, dedicated climate-tech analyst on retainer.
Result
3.1× SOV lift in 180 days, benchmarked against FT, Bloomberg, Reuters, and the Wall Street Journal.

Employee Activation · AI/SaaS

Converting a 1,200-person engineering org into an external narrative distribution channel.

Challenge
Engineers were publishing on personal channels but the company had no byline strategy, no editorial calendar, no measurement loop.
Play
Byline program design, ghostwriting support for 18 senior engineers, monthly editorial governance.
Result
47 published bylines in tier-1 tech and business outlets in 9 months, with 22% referral uplift to the company domain.

Crisis Readiness · DefTech

Pre-emptive crisis architecture for a regulated-data vendor entering three new jurisdictions.

Challenge
Three regulatory exposures in flight, no crisis playbook, no spokesperson training program, single point of failure on the comms team.
Play
Five-stage Narrative Atlas™ crisis module, six-month spokesperson training, scenario rehearsal across 14 markets.
Result100% executive approval rate on crisis playbooks; zero unscripted spokesperson moments in the following 12 months.

Narrative Strategy · Fintech

IPO-narrative architecture for a B2B fintech unicorn — 14 months pre-filing.

Challenge
Founder-led, no narrative discipline, fragmented analyst and media coverage, inconsistent employee messaging.
Play
End-to-end narrative build, employee activation, regulator briefings, 12-month tier-1 media cadence.
Result
217% increase in inbound media referrals within 12 months — the agency-published benchmark from our open-source narrative dataset.

Names withheld by client request. Full documentation, including the named media outlets, dates, and the senior partner who led each engagement, is available on the strategy call under NDA.

Request Full Documentation →

03 — Method

Outcomes on this page are the output of one framework, not six independent wins.

Every engagement above ran on the same five-stage methodology. The numbers are reproducible because the process is reproducible — which is the difference between a strong agency and a strong team. Narrative Atlas™ has been deployed across 180+ engagements and cited by Harvard Business Review in 2023.

  1. 1.
    Diagnostic. Category audit, narrative gap analysis, and a four-publisher benchmark against the incumbent share-of-voice baseline.
  2. 2.
    Narrative build. A 90-day story spine, three message layers, and a tier-1 editorial calendar owned by a senior partner — not an account executive.
  3. 3.
    Media engineering. Briefings, exclusives, and embargos sequenced around the narrative spine, staffed by former WSJ, Reuters, and Wired journalists.
  4. 4.
    Analyst activation. Dedicated practice-group analysts on retainer for AI/SaaS, Climate Tech, Fintech, and DefTech — briefed continuously, not quarterly.
  5. 5.
    Measurement loop. Share-of-voice, sentiment, and inbound referral lift reported monthly against the baseline. The loop is what the published dataset is built on.

04 — By the Numbers

The numbers we publish, audited.

Every figure on this page can be cited back to a documented engagement, a quarterly client report, or the agency's open-source narrative benchmarking dataset.

94%

Tier-1 placement rate since 2021

TechCrunch · The Information · WSJ · FT · Bloomberg

3.4×

Average SOV lift, first 180 days

Benchmarked against four publishers

11days

Median time-to-first tier-1 placement

From engagement kickoff

91%

Rolling 24-month client retention

312 active clients across 14 countries

  • PRWeek Agency of the Year — B2B Technology, 2024
  • The Holmes Report — Best Mid-Sized Agency, North America, 2023
  • ICCO accredited since 2017
  • Open-source narrative dataset, 1,800+ comms teams

05 — Engagement

Book a 30-minute strategic call — leave with a draft narrative hypothesis, or don't book at all.

A senior partner will walk through your category narrative against the benchmarks on this page. You leave with a written 90-day hypothesis, three named target outlets, and a defensible share-of-voice target — whether or not we ever work together.

Book a Strategy Call Read the Framework First →
  • Format. 30 minutes, video, with a senior partner — not a sales lead.
  • Pre-read. Optional one-page category brief, sent 48 hours ahead.
  • Deliverable. Written narrative hypothesis and 90-day target, within five business days.